Be easy to do business with
Saturday, December 2nd, 2006One of the way you accomplish this is to provide your prospects with many different ways to contact you and buy. Some people are more comfortable with the phone, others with email. Make sure that offer all.
Google and Windows Live recently implemented a technology in their Local Listings that allows a surfer to visit a listing and click on a “call now” link to initiate a phone call to the business. It’s not earthshattering, but it does offer another way to engage.
Any small business owner who has a website can add this function as well. A fairly new click to connect option from Jaduka allows small business owners easily set-up and implement a click to call function.
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While this is a great feature to offer customers that are comfortable with giving out their phone number, personally I would never. I find it more scary to give out my phone number online then giving out my credit card number. I would suggest more people browsing the web would be more likely to use the “Click to Chat” type option. This is more anonymous and helps customer feel they wont be subject to high pressure sales techniques. Psychologically we feel more comfortable closing a chat window then hanging up on a salesman…
QuickBeep.com is a really nice FREE service that offers “Click to Chat” for your website and emails.